What Does "Clean Beauty" Actually Mean?
"Clean" sounds reassuring, but it has no official meaning. Here's how to use it wisely.
Transcript
Clean beauty has no legal definition. So what does it mean? Each brand and retailer sets its own standard. Most leave out certain preservatives, plasticizers and undisclosed fragrance. Natural isn't automatically better, or synthetic automatically harmful. Look for short, readable labels and brands that explain their choices. We try to be one. Shop with clear eyes.
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What Is Clean Beauty? A Plain English Guide
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Key points from the full guide
- Clean beauty has no legal or regulatory definition in the United States; each brand and retailer sets its own standard.
- Most clean standards focus on leaving out specific ingredients with a hazard profile, such as certain preservatives, plasticizers, and undisclosed fragrance.
- Natural does not automatically mean safe, and synthetic does not automatically mean harmful. Dose and exposure matter.
- A short, readable ingredient list and a brand that explains its choices are better signals than a label claim.
Read the full guide: What Is Clean Beauty? A Plain English Guide